Our Rebrand Story

Struggling to keep the business running, we decided to follow the latest trends. Though our sales slowly picked up in the beginning, they did not last long. We started to re-explore our roots, leading to the success of our 22SS Summer Love collection. Then we decided after this to officially rebrand in order to restate and confirm our values, and to set our creative souls truly free.

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Our products are made from RPET, a fabric made from recycled plastic bottles. This fabric also has anti-microbial qualities - perfect for washing less and wearing more. Our products and packaging are 100% sustainable, and we donate to Ocean Conservancy with every sale.


Our partnered factory's workplace conditions have been scored 87% by intertek, a British multinational assurance, inspection, product testing and certification company. This assessment shows that we keep factory employees well-paid, safe, and living healthy lives.

Our recycled fabric is certified Standard 100 by Oeko-Tex, the world’s leader in testing fabrics to regulate harmful substances. They make sure every fabric’s origin and contents are totally up front, so you know exactly what you’re putting on your body.

Our RPET recycled fabric is also verified with the Global Recycled Standard (GRS) which is a voluntary product standard for tracking and verifying the content of recycled materials in a final product.

Blog posts

Summer Love Collection

🏝What comes to mind when summer is calling? Sun, sand, sea and special memories? Dazzling light bouncing off blue, shimmering waves – sun-grilled sand, fine and warm to comfort your...

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