It’s time to have another real talk!
Have your ever heard about ghost fishing nets? Do you know how damaging they are for our lovely ocean?
Ghost nets are commercial fishing nets that have been lost, abandoned, or discarded at sea. More than 640,000 tonnes of nets, lines, pots and traps used in commercial fishing are dumped and discarded in the sea every year. They are responsible for trapping and killing millions of marine animals. Ghost nets cause further damage by entangling live coral, smothering reefs and introducing parasites and invasive species into reef environments.
So what has caused this problem?
Greenpeace said ghost gear was particularly prevalent from illegal, unregulated and unreported fishing, but overcrowded fisheries also contributed to the problem.
Given our activewear uses recycled plastic bottles, we wanted to turn our attention to ghost nets and turn them into high-quality products which could bring attention to this issue and also inspire people to pay more attention to their behaviour. After a long search, we found a company called Econyl, whose regenerated nylon is made entirely from ocean and landfill waste, such as industrial plastic, old carpets, ghost nets etc.
Econyl is working with Ghost Diving and Healthy Seas who are charity organizations help Econyl collect ghost nets to make regenerated nylon. The regenerated nylon will be spun into yarn and a fabric company called Cavico uses the yarn to make sustainable fabric. Finally, we source our swimwear fabric from Cavico!
As you can see, there is a lot of work and processing by countless incredible people working behind a sustainable product and I think that’s why we can’t compare the price of fast fashion with sustainable fashion.
We are actually so proud of being a sustainable brand when we know so many lovely people like you have been moving sustainably with us and stand with nature. To everyone who supports us and gives us the strength to carry on, I just want to say thank you so much, and thank you for being the change with us!